When the Miles Start to Hurt Ep. 02
A collection of vertical social videos created to support the Run Across Australia documentary series. Teasers, trailers, and weekly updates designed to extend the story beyond YouTube and keep the audience connected to the journey in real time.
[Client]
Jason Williamson Ultra
[Year]
2025
[Services]
Direction, Cinematography, Editing, Color Grading, Sound Design
[Catagory]
Documentary
Challenges:
Capturing the raw exhaustion of the first days while keeping the narrative engaging.
Balancing the beauty of Western Australia with the harsh conditions Jason faced.
Conveying both the athlete’s resilience and the importance of crew support.
Project Phases:
Pre-Production: Coordinated with Jason and Six West to plan coverage of the first week.
Production: Filmed on location across Western Australia, documenting both the vast landscapes and Jason’s visible struggle.
Post-Production: Editing to highlight intensity and perseverance, precise color grading to reflect the heat and silence of the desert atmosphere.
Delivery: Episode published on YouTube as part of the 5-part documentary series.
Results:
Over 500+ views within the first days of release (growing steadily).
Strengthened audience engagement by showing the raw physical and mental reality of ultra endurance running.
Reinforced Six West Aviation’s role as a sponsor supporting groundbreaking endurance storytelling.
