Black-and-white gym reel for Raw Performance, edited by IamQuiro. A short, intense film built around one idea: showing up is what counts — every rep, every set, every session.
[Client]
Raw Performance
[Year]
2026
[Services]
Editing
[Category]
Content Hub
Project Overview
Raw Performance is a gym focused on training with intention. This short-form reel was edited by IamQuiro in black and white to strip away distraction and focus on what matters: the work.
The Brief
Show what it feels like to train at Raw Performance. No excess. No filler. Just movement, effort, and consistency, cut for social media in a vertical format designed to stop the scroll.
Production Breakdown
- Editor: Ezequiel “Quiro” Quiroga (IamQuiro).
- Planning: Brief built around one idea, showing up, and a black-and-white look with no filler.
- Color grading: Black-and-white grade with contrast shaped to keep faces and movement readable.
- Delivery: Vertical 9:16 kinetic edit, 37 seconds, delivered inside a one-week cycle.
- Publishing: Published as a YouTube Short in September 2026.
- Analysis: Reviewed early views and audience response to guide the next reel.
- Thumbnails: Cover frame chosen for the vertical feed.
