BFT Port Macquarie | Social Video Campaign
A cinematic social campaign for BFT Port Macquarie. Shot across two mornings, this project captures the spirit of the gym’s community, from the calm of a sunrise surf to the powerful energy inside a BFT session. Crafted to inspire new members and highlight the atmosphere that sets BFT apart.
[Client]
Nick - BFT Port Macquarie
[Year]
2025
[Services]
Direction, Cinematography, Drone, Editing, Social Media Delivery
[Catagory]
Content Hub
Project Objectives:
Capture the contrast between peaceful Port Macquarie mornings and the intensity of BFT sessions.
Condense a full training journey into a short, shareable format.
Keep the cinematic look while making it fast-paced and engaging for social platforms.
Project Scope:
Pre-Production:
Designed a storyboard blending lifestyle + fitness (surf, drone arrival, gym entry, and workout highlights).
Planned early morning and gym sessions for maximum atmosphere.
Production:
Filmed two mornings in Port Macquarie with mixed drone and handheld coverage.
Captured key transitions: sunrise surf, car arriving, member walking into the gym, community training moments.
Post-Production:
One week of editing to craft a cinematic yet fast-cut social reel.
Color grading to balance warm sunrise tones with the intensity of indoor training.
Delivered in optimized formats for Instagram and Facebook.
Results
Reel successfully showcased the unique mix of lifestyle, community, and fitness at BFT Port Macquarie.
Positioned as both promotional and aspirational content, driving awareness and engagement.
Positive client reception, with BFT reposting and praising the production quality.
