Ironman Australia 2025 — Port Macquarie
A dynamic reel filmed at Ironman Australia 2025 in Port Macquarie. Due to ocean conditions, the event transformed into a Duathlon — but the endurance, grit, and spirit of the athletes remained unstoppable. This reel captures the intensity and emotion of race day, blending cinematic visuals with the raw energy of athletes and the Ironman community. Shot on the ground and edited for social media impact, the video reflects both the challenge and celebration of this unforgettable event.
[Client]
Collaboration with Blake Avery & UKG Inc / Ironman Community
[Year]
2025
[Services]
Event Videography, Social Media Content, Post-Production
[Catagory]
Content Hub
Project Scope:
Document the atmosphere, athletes, and community spirit at Ironman Australia 2025, adapting to last-minute event changes (Duathlon format).
Production:
On-site filming during key race moments in Port Macquarie.
Captured the energy of the crowd, athletes, and finish line atmosphere.
Integrated dynamic movements and cinematic style for maximum social media resonance.
Post-Production:
Edited in vertical reel format optimized for Instagram.
Color grading and pacing aligned with the intensity of the event.
Added motivational narrative in captions for emotional impact.
Outcome:
The reel highlighted the strength of the Ironman community, receiving strong engagement online. It also showcased the resilience of the athletes and the unique spirit of the 2025 race, even under unexpected conditions.
